Concept showcase · for SBR Trackdays

Three directions,
one new website

Same content, same booking flow — three distinct design treatments for the new SBR Trackdays site. Open each, scroll the full experience, run the booking inquiry. Then pick the one that feels right (or a blend) and we expand it into the full site.

A quick note

Have you ever thought about reworking the website? I got inspired today and experimented a little — so instead of just sending ideas, I built these three so you could actually feel them.

I'd happily finish whichever one you like for free. My best friend Nicola and I will definitely be back for more track days, and if you ever felt like making those a little more accessible to us, that'd be hugely appreciated — but genuinely no strings attached. Mostly it's a thank-you for a great first day on track.

Tap through the three concepts below — if any of them interest you, just let me know and I'll finish it up for you.

One note: the photos in here are professional shots of me, used as placeholders — once you decide you'd like this, we'd of course swap in proper images of your own.

— Nico

Two riders leaning hard through a Sepang corner
Nico's lean

Dark & Premium

→

Near-black, full-bleed action, cinematic parallax. Moody and commanding.

Riders streaming out of the pit lane at Sepang
Editorial

Clean & Light

→

Airy white space, photo cards, refined motion. Calm and approachable.

Superbike accelerating out of a corner
Loud

Bold & High-Energy

→

Saturated color, diagonal layouts, kinetic type. Race-poster energy.

The thinking behind it

Why a rework — and what I'd change

What's not quite working today

A quick, friendly look at sbrtrackdays.com as it stands.

  1. 01
    The navigation is doing too much. Roughly eight primary nav items plus a second overlapping tier (Pricing, How It Works, Programme, The Circuit, Photography, FAQ, T&C, Indemnity). A first-time visitor has no idea where to start.
  2. 02
    No wow on arrival. The hero doesn't open with a commanding image or a single clear promise. The Sepang / MotoGP-circuit credibility — genuinely rare — is buried below the fold.
  3. 03
    No obvious “Book a trackday.” The most important action on the site isn't an ever-present, impossible-to-miss button. Riders ready to book have to hunt.
  4. 04
    The visual design is dated. Generic styling, inconsistent image treatment, low emotional impact. For a sport this full of adrenaline, the site feels flat.
  5. 05
    The story and trust signals are thin. “Since 2001,” all-levels-welcome, the A/B/C group system, the people who run it — strong reasons to choose SBR, all under-dramatised.
  6. 06
    Booking info is scattered. Pricing, add-ons (hotel, towing, rental) and the actual booking are spread across pages instead of one coherent flow. People drop off in the gaps.
  7. 07
    It isn't built mobile-first. Most riders browse on their phones. The experience should be designed for the phone first and look effortless there.

What I'd build

  • A cinematic opening — full-bleed Sepang photography and one clear promise: world-class circuit, all levels welcome, since 2001.
  • One clear primary action — “Book a trackday” always visible, on every screen.
  • Simplified structure — about five sections: Trackdays · How It Works · Pricing · Gallery · About / Contact.
  • One coherent booking flow — event → group (A/B/C) → add-ons → rider details → done. For now it sends a clean inquiry (no online payment), so you confirm exactly as you do today.
  • Story & trust up front — real Sepang imagery, the 2001 heritage, the welcoming A/B/C system, the people.
  • Mobile-first and fast — with tasteful motion that feels premium without getting in the way.

It's already built with your real brand colours (black, red, gold) — the photos are professional shots of me used as placeholders, to be swapped for proper images of your own.

Could-also-do — bigger ideas for down the line

None of this is needed now — just where things could go later (it brings in SBR's own accounts and payments).

  • Real online booking + payment (deposits or full payment at checkout).
  • Rider accounts — history, saved details, faster re-booking.
  • Digital indemnity e-signing before arrival.
  • Live seat availability per event and group.
  • Per-rider photo galleries with photo ordering after each day.
  • Self-serve CMS so your team edits events, pricing and copy without a developer.
  • Newsletter / re-engagement to bring riders back.
  • Multi-venue support (e.g. KF1 Singapore alongside Sepang).

All possible. If any of it ever appeals, we can talk.